UAE Careers Jobs

Officer - Social Media Job

Transguard Group

Valid Till: 27 August 2024

Dubai, United Arab Emirates

Company Description

Transguard Group was established in 2001 and has diversified significantly, we lead in the fields of Cash Services, Security Services, Manpower Services, Facilities Management & Aviation. Transguard Group is the UAE’s most trusted business support and outsourcing provider and has a large, dynamic, and culturally diverse workforce with 50,000 employees!

Job Description

This role is responsible for overseeing company’s corporate social media presence across LinkedIn, X (Twitter), Facebook, and Instagram, as well as executive profiles on LinkedIn. Key duties include creating and coordinating daily, weekly, and monthly content calendars based on business needs, platform trends, and competitor insights; overseeing community management and ensuring timely and accurate publishing; managing platforms and providing analytical reporting; and reviewing Arabic content, which is advantageous.

  • Planning creative monthly and weekly content calendars that are attuned to business needs and latest trends for Dubai Airports’ LinkedIn, X and Meta pages and 2x executive LinkedIn pages.
  • Working closely with the Production team to ideate creative concepts to deliver on planned calendars.
  • Drafting clear and detailed video or image production briefs for content creation agencies.
  • Overseeing content creation agencies on-ground on shoots and video interviews.
  • Filming short-on-phone content for stories or posts as needed.
  • Creative copywriting to adapt long-form content (such as press releases) to short, pointed and interesting captions for social media.
  • Transcribing and adapting executive speaking engagements for LinkedIn content.
  • Drafting video interview questions for social media content.
  • Ensuring all social media content produced across company’s and executives’ profiles is relevant and aligned with the wider Social Media strategy, Corporate Communications strategy, and business objectives.
  • Contributing insights to the overall strategic development of the Social Media function.
  • Contributing to brainstorming sessions for campaign development.

Qualifications & Experience:

  • Deep understanding of technical social media platform management and best practices across Meta, LinkedIn and X.
  • In tune with the latest social media trends locally and globally.
  • Strong copywriting skills in English – additional Arabic would be advantageous.
  • Ability to ideate creative concepts and work closely with production and videographer teams to bring content to life.
  • Experience using tools such as Sprout, Sprinklr, Hootsuite, etc. is preferred.