Marketing Manager

The Marketing Manager will be responsible for driving The Abaya Lab’s growth in both the GCC and international markets. This role will focus on client acquisition through diverse and innovative marketing strategies, tailored to regional and global audiences. The ideal candidate will have a strong background in digital marketing, brand positioning, and strategic planning, with a proven ability to penetrate new markets and increase brand visibility.

• Develop and execute marketing strategies to grow brand presence in GCC and international markets.
• Conduct market research to identify opportunities and trends in target regions.
• Design and implement client acquisition strategies tailored to different regions.
• Build partnerships with influencers, media outlets, and other brands to enhance visibility.
• Oversee the creation of marketing materials, ensuring consistent brand messaging.
• Monitor and analyze marketing campaign performance, using data to refine strategies.
• Collaborate with the sales team to align marketing strategies with sales goals.
• Manage external agencies and partners to execute marketing initiatives.
• Oversee and optimize the marketing budget, ensuring efficient resource allocation.