UAE Careers Jobs

Marketing Executive - Gymshark

Al Tayer Group

Valid Till: N/A

Dubai, United Arab Emirates

Company Description

As a leader in luxury retail in the Middle East, Al Tayer Group’s retail division, Al Tayer Insignia, hosts a portfolio of some of the world’s best luxury brands in the fashion, jewellery, home and department store categories. Complementing its position in luxury retail, Al Tayer Insignia has also built new frontiers in lifestyle retail, representing leading brands in the Beauty, Home, Fashion and Hospitality sectors. Our brands include Bloomingdales, Harvey Nichols and Armani to name just a few!

Job Description

To coordinate and implement community-building marketing initiatives for the assigned Business Portfolio (BP), in full alignment with the policies and procedures of the Al Tayer Group (ATG) and the Brand / Principals guidelines. This includes community engagement through relationship-building, events, and activities, product seeding, and collaborating with key gyms in the region.

Responsibilities:

  • Maintain a thorough understanding of relevant Principal requirements and guidelines, ensuring that all the respective brands within the BU apply and adhere to the values and guidelines across all managed marketing activities.

  • Explore partnership opportunities to maximise reach and generate interest.
  • Collaborate with influencers to create content that aligns with the brand’s messaging and goals.
  • Execute product seeding strategy, ensuring timely and strategic distribution of products to maximize exposure and engagement.
  • Liaise with vendors to ensure production of POS material and marketing collateral in line with marketing objectives and agreed timelines.
  • Maintain effective working relations and contacts with key external parties, such as vendors, mall management, etc
  • Conduct post-campaign evaluations to assess the success of initiatives and identify areas for improvement.

Qualifications & Experience:

  • Graduate, preferably in Business Administration with a specialization in Marketing
  • 3 to 5 years of marketing experience; community building and events.
  • Experience in the fitness retail industry would be an advantage.