Digital Marketing Manager - Marketing and Corporate Social Responsibility

Transguard Group

Valid Till: 21 June 2024

Dubai, United Arab Emirates

Job Description

We are currently recruiting for a Digital Marketing Manager – Marketing and Corporate Social Responsibility to join our Marketing & CSR team in Dubai.

As Transguard’s Digital Marketing Manager, you will work alongside the Director – Marketing & CSR to develop and execute compelling content for our social media channels and websites. All your efforts will help to create further brand awareness and enhance the public image of Transguard across the full spectrum of its portfolio. Persistence, attention to detail and a knack for storytelling are all essential skills for this role.

Responsibilities:

Develop and monitor campaign budgets to ensure alignment between budget vs spend
Measure and report performance of all digital marketing efforts and assess against annual and monthly KPIs
Plan and execute all digital marketing efforts, including SEO/SEM, social media and display advertising
Create both monthly and annual digital marketing plans that support Transguard’s overall strategy for continuous growth
Identify trends/insights and optimize spend and performance while proactively developing strategies to overcome potential challenges

Qualifications & Experience:

BA in Marketing, Communications, Journalism or other related field; certification or coursework in digital marketing is a plus
Demonstrable experience of 3 to 5 years in managing social media channels, SEO/SEM efforts and display advertising
Excellent written and verbal communication skills
Proficiency in photo and video editing software
Solid understanding of SEO, keyword research, Google Analytics, and social media best practices
Experience in setting up and optimizing Google Adwords campaigns