Senior Associate - Brand Marketing - Guess

Our Senior Marketing Executive is responsible for providing professional support in a wide range of marketing activities, working closely with Brand Executives, commercial and administrative teams. The job holder is also responsible for interpreting, adapting and planning brand marketing plans, keeping in mind the brand standards and budgets.

• Follow all relevant Division policies, processes and standard operating procedures so that work is carried out in a controlled and consistent manner
• Operational:
• Follow the day-to-day activities related to own job with minimal supervision to ensure continuity of work
• Escalate complex problems to the relevant person to ensure case/issue is closed efficiently and in timely a manner
• Marketing and Promotional Plans
• Be involved in all aspects of marketing and media from planning, advertising, promotions, public, media relations, product development and research
• Assist in building marketing plan / calendar for the different chains/brands/ markets in close co-operation with the Department Manager and the brand’s marketing departments
• Handle the marketing plan forecast and the marketing plan orders
• Follow up closely on the plans’ implementation, schedule and activities in all concerned markets
• Ensure preserving the image of the brand at the POS by respecting its merchandising guidelines
• Plan and follow-up on promotions in coordination with the different area managers and the training and promotion manager
• Work in coordination with commercial team and list objectives for main customers
• Manage and coordinate with concerned parties for the production of marketing materials being from leaflets, visuals, podiums, flyers, and preparing necessary photo shoots to pro reading press releases
• Organise, attend events, and exhibitions
• Secure sponsorship to assist with the publicity and funding of marketing projects
• Carry out local market research, customer survey, assessing customer demands, brand positioning, monitor competitors’ activities, and evaluating market campaigns
• Suppliers/Customer Relationship:
• Channel all suppliers and customers information (animation / training / launch plan) to stores/shop managers, area, and department and division manager
• Communicate all required information about animation / visibility to the suppliers
• Monitor windows, podiums and any other promotional area ensuring promotional activities throughout the year, in coordination with the design department (3D)
• Present the various marketing plans to the stores/ shop managers and ensure its proper implementation
• Inform purchasing supervisor about marketing activities to ensure the availability of the stock timeframe
• Meet and discuss with local suppliers for all marketing bookings and animations
• Send the catalogues, new price lists and miscellaneous information to the customers